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This web page eusapharma.com has the following in the web page, "We are passionate and committed to make our products globally available to enable patients to live and embrace life." We saw that the webpage also stated " We are a dynamic, global speciality pharmaceutical company committed to bringing innovative medicines to patients." It also said " Our therapy areas, which focus on oncology and rare diseases, help make a meaningful difference to patients lives. EUSA Pharma appoints Industry Veteran Rolf K Hoffmann to its Board of Directors. Date of prep January 2018." The header had specialty as the highest ranking optimized keyword. It is followed by pharma, pharmaceutical, and oncology which isn't as ranked as highly as specialty. The next words eusapharma.com used was critical care. Caphosol was included but might not be seen by search engines.